Decreasing Bounce Rate with an Improved Internal Link Structure

Every webmaster knows the value of quality backlinking when it comes to effectively optimizing a blog for the search engines. On the other hand, you do not often see much written about the link structure for the site which are considered as internal linking. We want to cover this topic of internal linking because it does matter and will make a difference in several important ways.

Create Links to Connected Posts: Linking to posts that are related to the one people are already reading will make it easier for your audience to find content they might be interested in, making it easier for them to navigate your blog. You shouldn't overlook this because, in all likelihood, if someone has found something they liked reading on your blog they will want to read more in the same vein. It's a great way to establish more internal links within your blog. You can create the related posts links manually below your blog post or use a plugin that will help you automate the whole process. By linking your articles together, you will be offering the search engines something they can work with as well as driving more traffic and growing the number of page views on your blog, no matter how you choose to create these links.

Easily Accessible: People need to be able to get to your important pages and articles easily, without having to go through too many links. Your most critical articles should not be further than two clicks from your main page, both from an SEO viewpoint as well as user happiness. Pages that can easily be found from the main page are preferred by search engines.

You'll see that many blogs tend to have a section in their sidebar where they have links to their popular posts; you can do the same. So, without forgetting this, simply choose all the pages that are most important on your blog and link to them from your main page. Using a plugin means you can do this on autopilot or you have the choice of doing it by hand.

An easy way to boost your page rank and create a strong internal linking structure is to cross link the important pages on your blog, even if these pages belong to a different group. Quite often you will see links at the end of posts, or links to similar information at the bottom of a post. This kind of approach helps to make your site sticky because some people will move along through the navigation. If you have been suffering from a high bounce rate, then hopefully this will help reduce it.

There you go! Simple advice that can be easily implemented to improve your internal linking structure significantly. You want to have both great backlinks and relevant internal links, as they are both important.


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For more info on internal linking of posts check out this SEOpressor review. That's one thing that'll get you up and running quickly!